What Is Boulevard?
Boulevard is a Salon & spa software platform that offers Smart scheduling / payments / marketing for Salons & spas. It uses a Custom pricing model.
What Boulevard Does Well
- Specializes in Salon & spa software
- Offers Smart scheduling, payments, marketing
- Targets Salons & spas with Custom pricing
Where Boulevard Falls Short
- No WhatsApp or social messaging channels
- No AI chatbot for booking inquiries
- Limited client engagement beyond appointment reminders
Compare Whautomate and Boulevard for Your Salon or Spa
Boulevard provides Salon & spa software with Smart scheduling / payments / marketing for Salons & spas. Salon and spa owners know that appointment management and POS are table stakes - the real challenge is filling empty slots and keeping clients loyal.
That's where Whautomate stands apart. Alongside appointment booking and payments, you get WhatsApp broadcast messaging for last-minute openings, an AI chatbot that books appointments automatically, automated reminders that reduce no-shows, and a multi-channel inbox that lets your front desk handle Instagram, WhatsApp, and live chat conversations from one screen.
See exactly how Boulevard and Whautomate stack up for salon and beauty businesses below.
Feature Comparison: Whautomate vs Boulevard
A detailed breakdown of how every major feature stacks up. Features are ordered by relevance to salon beauty & spa businesses.
| Feature | Whautomate | Boulevard |
|---|---|---|
| Appointment / Class Booking | ✓ Full booking system + reminders + multi-location | Smart scheduling with automated gap-fill and multi-service appointment optimization |
| Online Booking Page | ✓ Accept appointments and class bookings across multiple locations | Online booking page or marketplace listing |
| Payments / Invoicing | ✓ Full invoicing + reports + payment links | Integrated POS with card-on-file and meevo payment processing |
| Plans & Packages | ✓ Create and sell packages | Service packages and memberships |
| Omnichannel Inbox | ✓ WhatsApp, Instagram, Messenger, Telegram, Live Chat | Not available; SMS and email only |
| AI / Chatbot | ✓ AI Chatbot + Lead Qualification + Rule-based automation | Not available |
| Broadcast & Segmentation | ✓ Advanced segmentation & retargeting on all plans | Email and SMS marketing campaigns |
| Workflows / Automations | ✓ Event-based & CRM triggers, unlimited on all plans | Automated appointment reminders and follow-ups |
| CRM / Contact Management | ✓ Built-in CRM with tags, stages, notes, and pipeline | Client profiles with visit history and preferences |
| Analytics & Reports | ✓ Comprehensive conversation, booking, payment & campaign reports | Business intelligence with revenue forecasting and staff performance |
| Forms & Surveys | ✓ Built-in forms, lead capture, feedback | Consultation forms |
| Integrations / API | ✓ Zapier, REST API, Webhooks on all plans | API on higher plans |
| Live Chat Widget | ✓ All-in-one branded chat widget | Not available |
| CSAT Score & Reports | ✓ Detailed analytics and customer satisfaction tracking | Review/feedback requests |
| WhatsApp Template Charges | ✓ Pay directly to Meta (0% commission) | No WhatsApp integration |
| Website Builder | ✓ Ready-made templates + drag-and-drop editor | Booking page; no full website builder |
| Custom Attributes | ✓ Yes, available on all plans | Custom client notes and preferences |
| Virtual Meetings | ✓ Google Meet & Zoom integrated into bookings | Not available |
Who Should Choose Boulevard?
Salons & spas looking for a dedicated Salon & spa software solution with Custom pricing.
If your primary need is a dedicated Salon & spa software tool and you don't need WhatsApp automation, omnichannel messaging, or built-in CRM and booking, Boulevard may be a solid choice for your team.
Why Choose Whautomate Over Boulevard?
Whautomate adds WhatsApp automation, AI chatbot, broadcast messaging, and omnichannel inbox alongside salon booking and payments.
If you need a single platform that handles customer conversations, appointments, payments, and marketing - across WhatsApp, Instagram, Messenger, Telegram, and your website - Whautomate gives you everything in one subscription with zero WhatsApp markup and unlimited automations.
What Whautomate Brings to Salon Beauty & Spa Businesses
Beyond messaging, Whautomate gives you a complete business operating system built around customer conversations.
Appointment Booking with WhatsApp Reminders
Clients book online and get automated WhatsApp reminders - reducing no-shows without manual phone calls or SMS costs.
Omnichannel Client Communication
Handle Instagram DMs, WhatsApp messages, and website chat from one inbox. Boulevard typically limits communication to email and SMS.
AI Chatbot for Booking & Inquiries
An AI chatbot on WhatsApp and your website that books appointments, answers FAQs about services, and captures leads - 24/7.
Fill Empty Slots with WhatsApp Broadcasts
Last-minute cancellation? Send a targeted WhatsApp broadcast to nearby clients or regulars to fill the slot within minutes.
Client CRM with Preferences & History
Track every visit, service preference, product purchase, and conversation in one client profile - not just appointment history.
Invoicing & Payment Links
Send payment links via WhatsApp, create invoices, and track revenue. No separate POS subscription for basic payment needs.
Service Packages & Memberships
Sell treatment packages, membership plans, and gift cards directly through the platform.
Zero WhatsApp Message Markup
Confirmation messages, reminders, and promotions via WhatsApp cost only Meta's rate - zero platform commission.
Common Frustrations That Lead Teams to Switch from Boulevard
These are the issues that salon beauty & spa businesses encounter most often when looking for an alternative.
"Clients ghost us after booking."
No-shows are the biggest revenue killer for salons. WhatsApp reminders through Whautomate get read and confirmed - unlike SMS or email.
"We can't fill cancelled slots fast enough."
When a client cancels last minute, there's no quick way to notify other clients. WhatsApp broadcasts from Whautomate fill slots within minutes.
"Instagram DMs are a mess."
Clients book via Instagram, WhatsApp, and phone - and messages get lost across platforms. Whautomate's omnichannel inbox captures everything.
"We have no way to re-engage past clients."
Salon software tracks visit history but offers no marketing tools. Whautomate's broadcast messaging and drip campaigns bring clients back.
"We're paying commission on every booking."
Marketplace platforms take a cut of each appointment. Whautomate charges a flat subscription with no per-booking commission.
Why Salon Beauty & Spa Businesses Move to Whautomate
Clients Expect WhatsApp, Not Email
Appointment confirmations and reminders via email often go unread. WhatsApp reminders from Whautomate get seen and responded to - reducing no-shows significantly.
No Way to Fill Last-Minute Cancellations
When a client cancels, Boulevard doesn't help you fill the slot. Whautomate lets you send a targeted WhatsApp broadcast to fill openings within minutes.
Social Media Messages Falling Through Cracks
Clients book via Instagram DMs and WhatsApp. Without an omnichannel inbox, your team misses messages and loses bookings. Whautomate catches every conversation.
No Client Engagement Beyond Appointments
Salon software manages the booking but not the relationship. Whautomate's CRM, broadcasts, and AI chatbot keep clients engaged between visits.
Paying for Too Many Tools
Booking software + SMS reminders + email marketing + payment processor = multiple subscriptions. Whautomate combines them all.
