Your online store and WhatsApp shop in one
Launch a branded online store and sell in WhatsApp chats too. Every order, payment and stock level lands in one place, and AI answers shoppers 24/7.
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Sell online and in the chat
Your own online store
Put your products and plans on a branded storefront that customers can open from any link. They browse, add to cart and pay online, with or without an account.
Sell in the chat
Customers who prefer to message can browse and order without leaving WhatsApp. You guide them from the first question to a paid order in one conversation.
One place for every order
Store and WhatsApp orders share the same order list, stock and invoices. Your team updates status and tracking once, and customers always see where their order is.
Key features of e-commerce

A branded online store
Your store lives on your own branded portal, next to online booking, and works on any phone. Run one storefront for the whole business or a separate one for each location, each with its own link to share.
- Browse: categories, search and product pages with photo galleries and low stock badges
- Checkout: guest checkout, coupon codes, taxes and delivery or pickup
- Shipping: flat fees or fees based on order value
- Payments: secure online payment through Stripe, Razorpay, MyFatoorah, Thawani, PayTabs or Doku

Selling and order updates on WhatsApp
Take customers from browsing to a paid order in one chat, in the app they already use every day. Orders from WhatsApp and your online store follow the same steps, so nothing is managed twice.
- Orders: catalogue browsing, ordering and order tracking in the chat
- Invoices: created for every order, with payment requests by WhatsApp, email or SMS
- Inventory: stock goes down with every order, from either channel
- Updates: status and tracking links, with automated order update messages

Targeted campaigns
Segment customers by demographics, behaviour and interests, and send personalised campaigns that match what each group wants. Relevant offers, with a coupon code or a link straight to your store, keep customers engaged and bring them back for repeat purchases and referrals.

Automated customer service
The AI agent answers repetitive service and product questions instantly, at any time of day. Customers get the information they need straight away, and your team stays productive because it only steps in when a person is needed, with the full conversation in front of them.
Online store or WhatsApp shop: why small businesses need both
Some shoppers like to browse a store, fill a cart and pay on their own. Others want to ask a question first: is it in stock, how long is delivery, which one suits me. A small business that offers only one of these loses the other group. Running a branded online store next to a WhatsApp shop covers both, as long as the orders end up in the same place.
That is the part that usually breaks. When the website and the chat each have their own order list, stock goes out of sync and customers get two different answers. With one system, a sale from either channel lowers the same stock, creates the same kind of invoice and follows the same status updates.
A practical setup order:
- Add your products and stock with inventory management, and mark the ones you want to sell online.
- Set up delivery fees or pickup, and connect a payment gateway for online payments and invoices.
- Share your store link in your WhatsApp profile, Instagram bio and website, and in chats when customers ask.
- Turn on order update messages so customers are told when their order moves forward.
If you already sell on Shopify or WooCommerce, abandoned cart recovery and order notifications bring that store to WhatsApp too. For more on selling outside business hours, see how a WhatsApp e-commerce chatbot sells around the clock.
Works well with
WhatsApp Business API
The official API that lets your shop sell, update and support customers on WhatsApp.
AI chatbots
Answer product questions and guide shoppers to an order, even outside business hours.
Segmentation and broadcasts
Send offers to past buyers grouped by what they bought and how they behave.
What our customers say
We’ve been using Whautomate for the past few months and it has been an exceptional tool for automating our WhatsApp replies. It has significantly improved our customer service efficiency, saving us valuable time. We also want to highlight the service provided by Babu, the founder, who has consistently been responsive and helpful. We wholeheartedly recommend Whautomate for anyone seeking effective automated solutions.
Natalie HiongFounder, Creative Hearts
We were lucky to find Whautomate when we were looking for a razorpay integrated appointment scheduling software. Whautomate has helped us organize our client calendar effectively and send out professional communication to clients on WhatsApp. The team is responsive and customer support is great. I would highly recommend them.
ChaitraFounder, Untangle
Whautomate took the admin chaos out of running my Pilates studio, scheduling is effortless and client communication finally feels seamless. Highly recommend!
MeryemFounder, Reforma Pilates
Whautomate has helped me to reduce man hours with its automatic reminders after booking of appointments. With the appointment page, I can easily see the agenda for the day and it has the ability to sync to my Google calendar which is very useful.
JustinGeneral Manager, Espressivo Music Academy
I highly recommend Whautomate for their exceptional WhatsApp automation solution. Their team's expertise and dedication impressed me from start to finish. They seamlessly integrated their solution, improving our customer service and productivity. Trust them for reliable and effective WhatsApp automation that drives business growth.
Raghavendran RajasekaranFounder, Music Love Yoga
This platform has truly revolutionized the way I run my clinic. Managing Appointments, Billing, and Patient Records has become so effortless, and the WhatsApp automations are a real game-changer. The support team is fantastic, always there to lend a helping hand whenever I need it. If you're looking to take your clinic to the next level, I wholeheartedly recommend Whautomate!
AazamFounder, Sport-fit Physio Care
Honestly, I was a bit skeptical at first about Whautomate, but the team has been incredibly friendly, responsive, and diligent. While many other apps have their pros and cons, if you're looking for fast, reliable tech support that makes your life easier, Whautomate is the way to go. The best tech support and customer service, highly recommended!
Dr. Giri PrasetyaFounder, Spinalign Wellness
After using Whautomate for over a year, I can confidently say it has transformed the way I run my clinic. Appointment scheduling and follow-ups, which was one of the most time-consuming parts of our workflow is now fully streamlined. The WhatsApp integrations are incredibly effective, helping our patients stay engaged, informed, and consistent with their visits.
What sets Whautomate apart is not just the automation, but the team behind it. Their support is unbelievably fast, attentive, and solution-oriented, Especially Mr. Parthiban, He is Gem, Progressive and Positive Thinker, He is Kind and attentive. Any time we needed help, he responded with clarity and efficiency something we’ve rarely experienced with other software providers or any other service providers.
Dr. Abdul AzeezFounder, Pearl Kinesis Healthcare
My overall experience with Whautomate has been positive and helpful for my business. I had researched extensively for platforms that would cater to my specific needs, were quick to install and did not require heavy investments. Whautomate met all my requirements. The team is also great to work with and the CEO was personally involved in critical requirements.
LakshmiCEO, SAMA: The Calm Mind Studio
Using Whautomate for managing my yoga and sound healing classes has made the entire booking process smooth and effortless. From class scheduling to tracking credits and communication, everything feels well organised and easy to use for both me and my students. Grateful for the support and simplicity your platform brings to small wellness businesses like mine. Thank you, Whautomate team, for creating such a helpful system!
Founder, The Unalome
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