WhatsApp Broadcast Cost Calculator
Plan a WhatsApp broadcast campaign: enter your audience size, opt-in rate and how often you send, and see the projected cost per broadcast and monthly spend under Meta's per-message rates effective October 1, 2026.
All figures in USD using Meta's rate card. These are Meta message charges only and exclude your BSP platform fee. For the full per-country rate card, use the WhatsApp API Pricing Calculator.
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How WhatsApp broadcast pricing works
A WhatsApp broadcast is not a group message - it sends an individual template message to each contact, and Meta charges per delivered message. So your campaign cost is simply reachable recipients × per-message rate × number of broadcasts. Marketing broadcasts are the most expensive category; utility messages (order and appointment updates) are much cheaper, and authentication is for OTPs.
Why opt-in rate matters
You can only send marketing broadcasts to contacts who have opted in, and undeliverable numbers are not charged. Estimating a realistic reachable rate gives a far more accurate campaign budget than multiplying your whole list. Keeping your list clean and opted-in is also the best way to protect your quality rating and avoid restrictions.
Cutting broadcast costs
Segment so you only message relevant people and prefer utility templates where the message qualifies. One habit worth revisiting: encouraging replies used to make the rest of the conversation free, but from October 1, 2026 your own free-form replies inside the 24-hour service window are charged past 1,000 a month, at that market's service rate and with no volume discount. Inbound messages from customers are still free. For a per-message and per-country breakdown, use our WhatsApp Business API pricing guide.