How much does a WhatsApp broadcast cost?

A WhatsApp broadcast is billed per delivered template message. The cost equals your reachable, opted-in audience multiplied by the per-message rate for your country and message category. Marketing broadcasts cost more than utility ones. Enter your numbers above for an instant estimate.

What is the difference between this and the API pricing calculator?

The API pricing calculator shows per-message rates and the full country rate card. This broadcast calculator plans a whole campaign: it factors in your audience size, opt-in rate and how often you send, to project cost per broadcast and monthly spend.

How can I reduce WhatsApp broadcast costs?

Send utility broadcasts where appropriate (cheaper than marketing), keep your list clean and opted-in, segment so you only message relevant contacts, and let customers reply so more conversations happen in the free service window.

WhatsApp Broadcast Cost Calculator 2026

Recipient country

Display currency

Broadcast type

Audience size (contacts) 10,000

Opted-in / reachable rate: 90%

90%

Broadcasts per month

Estimated monthly broadcast spend

$0.00

Reachable recipients0

Rate per message$0

Cost per broadcast$0.00

Broadcasts / month0

All figures in USD using Meta's rate card. These are Meta message charges only and exclude your BSP platform fee. For the full per-country rate card, use the WhatsApp API Pricing Calculator.

See a WhatsApp broadcast go out, start to finish

Watch how to build and send a compliant WhatsApp broadcast in Whautomate - an official Meta Tech Partner that passes Meta's rates with 0% markup. Then run your own on a free trial.

Watch on YouTube

How WhatsApp broadcast pricing works

A WhatsApp broadcast is not a group message - it sends an individual template message to each contact, and Meta charges per delivered message. So your campaign cost is simply reachable recipients × per-message rate × number of broadcasts. Marketing broadcasts are the most expensive category; utility messages (order and appointment updates) are much cheaper, and authentication is for OTPs.

Why opt-in rate matters

You can only send marketing broadcasts to contacts who have opted in, and undeliverable numbers are not charged. Estimating a realistic reachable rate gives a far more accurate campaign budget than multiplying your whole list. Keeping your list clean and opted-in is also the best way to protect your quality rating and avoid restrictions.

Cutting broadcast costs

Segment so you only message relevant people, prefer utility templates where the message qualifies, and encourage replies so more of the conversation happens in the free 24-hour service window. For a per-message and per-country breakdown, use our WhatsApp Business API pricing guide.

Frequently Asked Questions

A broadcast is billed per delivered template message: reachable audience × per-message rate for your country and category. Enter your numbers above for an instant estimate.

Yes. A broadcast sends an individual template message to each recipient and Meta charges for each delivered message. Only opted-in contacts can receive marketing broadcasts.

The pricing calculator shows per-message rates and the country rate card. This tool plans a whole campaign using your audience size, opt-in rate and send frequency to project cost per broadcast and monthly spend.

Use utility broadcasts where appropriate, keep your list clean and opted-in, segment your audience, and let customers reply so more conversations happen in the free service window.

Related tools

API Pricing Calculator Pricing Guide

WhatsApp Broadcast Cost Calculator