WhatsApp Message Character Counter
Count characters, words and lines as you type, and check your message against WhatsApp template limits for the body, header and buttons. Free, in your browser.
Against WhatsApp template limits
Bars use your message length against each limit so you can see at a glance whether it fits a body, header, or button field.
WhatsApp message and template character limits
When you send business-initiated messages you usually use approved templates, and those have strict field limits: body 1,024 characters, header 60 characters, footer 60 characters, and button labels 25 characters each. Free-form replies inside the 24-hour service window can be far longer, but planning around template limits keeps your messages approvable and tidy.
Why length matters
Shorter messages read better on mobile, get higher response rates, and are less likely to be marked as spam. Use variables like {{1}} to personalize without adding bulk.
Frequently Asked Questions
Write once, send to thousands
Once your message fits the limits, Whautomate helps you send it: build approved templates, run broadcast campaigns with segmentation, and automate replies with AI chatbots on the WhatsApp Business API - at Meta's rates with zero markup.