Tools / WhatsApp Blue Tick Eligibility Checker

WhatsApp Blue Tick Eligibility Checker

What is the WhatsApp Blue Tick (Green Tick)? Check if your business qualifies for Meta Verified badge or Official Business Account. Free interactive eligibility checker with step-by-step guidance.

WhatsApp Green Tick, Blue Tick & Meta Verified Badge - Explained

You may have heard it called the WhatsApp Green Tick, the Blue Tick, the Meta Verified badge, or the Official Business Account (OBA). They all refer to the same thing: a WhatsApp verified account with a checkmark next to your business name, confirming that Meta has authenticated your brand identity.

Formerly Known As

Green Tick / WhatsApp Verified Badge / Official Business Account

Now Called

Meta Verified badge for WhatsApp Business (Blue Tick)

When customers receive a message from a verified business, they see the brand name and badge even without saving the number. This builds instant trust, prevents impersonation, and significantly boosts message open rates and engagement. Whautomate, a Meta tech partner, can guide you through the entire verification process.

OR

Meta Verified for Business

Purchase a verified badge through a monthly subscription. Available in select regions - no brand notability required.

  • Verified badge on WhatsApp
  • Enhanced account support
  • Premium features included
  • No notable brand presence needed
Check Availability →
FREE OPTION

Official Business Account (OBA)

Apply for a free verified badge by demonstrating your brand's notable presence to Meta. Requires WhatsApp Cloud API.

  • Verified badge on WhatsApp
  • Completely free of charge
  • Available globally
  • Requires notable brand presence
Learn More →

 Answer 5 quick questions to check your eligibility for the free Official Business Account

1
API
2
Verified
3
Quality
4
2FA
5
Presence
What WhatsApp solution are you using for your business?
The type of WhatsApp solution you use determines which verification path is available to you. WhatsApp Cloud API is required for the free Official Business Account, but Meta Verified (paid) may be available regardless.

WhatsApp Cloud API (via a tech partner or direct)

My business is set up with WhatsApp Cloud API through a Meta tech partner (like Whautomate) or directly via Meta.

WhatsApp Business App only

I'm using the free WhatsApp Business App (downloaded from App Store / Play Store) but not Cloud API.

Not using WhatsApp for business yet

I haven't started using any WhatsApp business solution.

I'm not sure which one I'm using

I use WhatsApp for business but I'm not sure if it's the app or the Cloud API.

Is your business verified with Meta?
Meta Business Verification requires you to submit legal documents (business registration, utility bills, etc.) to confirm your business identity. This is separate from the Blue Tick - it's a foundation requirement.

Yes, my business is verified with Meta

I've completed Meta Business Verification and it shows as verified in Business Manager.

Verification is pending

I've submitted my documents and waiting for Meta to review.

No, not yet

I haven't started the Meta Business Verification process.

What is your WhatsApp quality rating?
Meta monitors the quality of your messages based on user feedback. A high quality rating is essential before applying for verification. You can check your rating in WhatsApp Manager under Phone Numbers.

High (Green)

My quality rating is Green - messages are well received by customers.

Medium (Yellow)

My quality rating is Yellow - some messages have been flagged.

Low (Red)

My quality rating is Red - many messages are being flagged or blocked.

I'm not sure / Haven't started messaging

I don't know my quality rating or I'm new to WhatsApp Cloud API.

Have you enabled Two-Step Verification?
Two-step verification adds an extra layer of security to your WhatsApp Business account. Meta requires this to be turned on before you can apply for the Official Business Account (Blue Tick). You can enable it in WhatsApp Business Manager settings.

Yes, two-step verification is enabled

I've set up two-step verification in my WhatsApp Business Manager.

No, not yet

I haven't enabled two-step verification yet.

Does your brand have a notable online presence?
Meta requires 3 or more third-party articles or media mentions as evidence of your brand's notable presence. These must be organic, independent coverage - self-written, paid, or sponsored articles are not accepted.

Strong presence - Media coverage, Wikipedia, press mentions

My brand has been featured in news articles, has a Wikipedia page, or has significant organic media coverage.

Moderate presence - Active website and social media

My brand has an active website, social media presence, and some online mentions but no major media coverage.

Limited presence - New or local business

My brand is relatively new or primarily operates locally without significant online presence.

Watch: How to Get WhatsApp Blue Tick Verification

Babu MunavarBasha, founder of Whautomate (a Meta tech partner), walks you through the 3 steps to get your WhatsApp Business account verified with the official green tick (now Blue Tick / Meta Verified badge).

How to Get Green Tick Verification for WhatsApp Business Account

What Is the WhatsApp Blue Tick and How to Get It for Your Business

The WhatsApp Blue Tick - formerly known as the WhatsApp Green Tick - is now officially called the Meta Verified badge for WhatsApp Business. Completing WhatsApp verification gives your business a verified checkmark next to your name in chats, confirming that Meta has authenticated your brand identity. A WhatsApp verified account significantly boosts customer trust, as recipients can see your brand name and verified status even without saving your number. Whautomate, a Meta tech partner, helps businesses navigate the entire WhatsApp business verification process.

There are two paths to getting verified on WhatsApp. Understanding the difference is crucial before you apply:

Feature Meta Verified (Paid) Official Business Account (Free)
Cost Monthly subscription Free
Availability Select regions (check here) Global
Verified Badge Yes Yes
Requires Cloud API No (works with Business App too) Yes (Cloud API required)
Notable Brand Required No Yes (media coverage, Wikipedia, etc.)
Enhanced Support Yes No
Premium Features Yes No
Approval Time Faster (subscription-based) Days to weeks (manual review)
Best For Any business willing to pay, including WhatsApp Business App users Notable brands already on Cloud API

Using the WhatsApp Business App? You can still get verified! Meta Verified for Business is available as a paid subscription in many regions and does not require WhatsApp Cloud API. If you'd prefer the free route, you'll need to upgrade to Cloud API first.

How to Get the WhatsApp Blue Tick for Free (Official Business Account)

Follow these steps to apply for the free Official Business Account. If you'd prefer the faster paid route, you can purchase Meta Verified for Business instead - no Cloud API or brand notability required.

1

Set Up WhatsApp Cloud API

WhatsApp Cloud API is required for the free OBA route (not needed for paid Meta Verified). Start by integrating WhatsApp Cloud API for your business. Sign up with Whautomate for guided onboarding and setup support. Read our Cloud API integration guide →

2

Complete Meta Business Verification

Verify your business identity with Meta by providing legal information and documentation. This confirms your business is legitimate and is required for the free Official Business Account. Follow our Meta Business Verification guide →

3

Apply for Official Business Account

Once your prerequisites are met, apply for an Official Business Account through WhatsApp Business Manager with supporting evidence of your brand's notable presence - media coverage, Wikipedia articles, or organic press mentions.

Requirements for Official Business Account (Free Route)

These requirements apply specifically to the free Official Business Account path. For the paid Meta Verified route, you simply need to subscribe in a supported region - no Cloud API or brand notability needed.

  • WhatsApp Cloud API integration - Your business must be using WhatsApp Cloud API (not just the WhatsApp Business App) to apply for the free OBA
  • Meta Business Verification - Your business identity must be verified through Meta Business Manager with legal documentation
  • High quality rating - Maintain a green (high) quality rating for your WhatsApp messages to show good customer engagement
  • Two-step verification enabled - This security feature must be turned on in your WhatsApp Business Manager settings
  • Notable brand presence - At least 3 or more third-party articles, Wikipedia pages, or organic media coverage. Self-written, paid, or sponsored articles are not accepted
  • No policy violations - Your account must be in good standing with no active policy violations

What If Your Application Is Rejected?

If your Official Business Account (free Blue Tick) application is rejected by Meta, don't worry - you can reapply after a 30-day waiting period. Use this time to:

  • Gather more organic media coverage and press mentions for your brand
  • Improve your WhatsApp message quality rating
  • Ensure all supporting links and documentation are current and accessible
  • Consider writing guest articles or getting featured in industry publications
  • Check if Meta Verified for Business has become available in your region as a paid alternative

Why the WhatsApp Blue Tick Matters for Your Business

  • Builds instant trust - Customers see your verified brand name even without saving your number
  • Improves message open rates - Verified businesses see higher engagement as customers trust the sender
  • Prevents brand impersonation - The verified badge confirms your business identity and protects against fraud
  • Enhances brand presence - Stand out from unverified businesses on WhatsApp with the official badge
  • Boosts conversions - Customers are more likely to engage and purchase from verified businesses

Get Started with Whautomate

Whautomate helps businesses automate experiences across multiple communication channels including WhatsApp, and boost sales seamlessly. Whether you need help setting up WhatsApp Cloud API, building AI chatbots, running marketing campaigns, or getting your Blue Tick verification, we provide the tools and support you need.

WhatsApp Business API AI Chatbots Marketing Automation Sales Automation Omnichannel Team Inbox Workflow Automation CRM for SMBs Customer Service

Related Resources

Official Meta Resources

Frequently Asked Questions

The WhatsApp Blue Tick, formerly known as the Green Tick, is now called the Meta Verified badge for WhatsApp Business. It appears next to your business name in WhatsApp chats, confirming that Meta has verified your business identity. This badge builds trust with customers as they can see your brand name even without saving your number.
You can apply for an Official Business Account (OBA) through the WhatsApp Business Manager for free. Requirements include: using WhatsApp Cloud API, completing Meta Business Verification, maintaining a high quality rating, enabling two-step verification, and demonstrating notable brand presence through media coverage or Wikipedia articles. Use the eligibility checker above to see if you qualify.
Meta Verified for Business is a paid subscription available in select regions that provides a verified badge, enhanced support, and premium features. An Official Business Account (OBA) is a free verification granted by Meta based on your brand's notable presence. Both give you a verified badge on WhatsApp, but Meta Verified is paid and more accessible, while OBA is free but requires demonstrated brand notability.
Key requirements include: 1) Using WhatsApp Cloud API for business messaging, 2) Completing Meta Business Verification with legal business documents, 3) Maintaining a high-quality message rating, 4) Enabling two-step verification, 5) Having notable brand presence demonstrated through organic media coverage, Wikipedia articles, or significant online presence.
Yes, you can reapply for Official Business Account verification after a 30-day waiting period. Use this time to gather more supporting evidence of your brand's notable presence, such as additional media coverage, press mentions, or other documentation that demonstrates your brand identity to Meta.
Meta typically reviews Official Business Account applications within a few days to a few weeks. The timeline depends on the volume of applications and the completeness of your supporting documentation. Meta Verified for Business (paid) is usually processed faster since it involves a subscription-based verification.
WhatsApp Cloud API is required only for the free Official Business Account route. If you purchase Meta Verified for Business (paid subscription), Cloud API is not needed - it works with the WhatsApp Business App too. For the free route, Whautomate, a Meta tech partner, can help you get started with WhatsApp Cloud API quickly. Read our setup guide →
Yes! If Meta Verified for Business is available in your region, you can purchase a verified badge as a monthly subscription without needing WhatsApp Cloud API. This works with the WhatsApp Business App. However, the free Official Business Account path requires upgrading to WhatsApp Cloud API and demonstrating notable brand presence. Whautomate can help you with either path.

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