What you can do with the Shopify integration
Connect Shopify to Whautomate and turn every order, fulfilment and abandoned checkout into a personalised WhatsApp conversation. The integration ships four native triggers -Abandoned Cart, Order Created, Order Fulfilled and Order Cancelled - and each Send Message action lets you set a wait time (5 minutes, 1 hour, 1 day, and so on) so you can build full lifecycle WhatsApp journeys without ever touching code.
Each trigger gives you rich Shopify context (order number, amount, product images, tracking URL, abandoned checkout URL, status URL, tracking company and number, reference ID) which you can drop into any message as a dynamic variable like {{shopify.orderNumber}} or {{shopify.abandonedCheckoutUrl}}.
Setup is no-code - create a Shopify Admin API access token, paste it into Integrations → Shopify, and enable phone number + SMS opt-in on your checkout. Step-by-step instructions are in the Shopify integration help guide and the Shopify automations guide.
Key features
4 native triggers
Abandoned Cart, Order Created, Order Fulfilled and Order Cancelled - fire automation rules the moment events happen in Shopify.
Abandoned cart recovery
Add multiple Send Message actions to one rule, each with its own wait time (e.g. recovery message after 1 hour, reminder + discount after 1 day, final nudge after 3 days).
Order & fulfilment updates
Order Created confirms purchase; Order Fulfilled sends shipping + tracking link via {{shopify.trackingUrl}} and {{shopify.trackingCompany}}.
COD double-confirmation
Use the Order Created trigger with a COD condition and ask the customer to confirm via WhatsApp before you ship - cuts COD return-to-origin losses dramatically.
Dynamic variables
Personalise every message with {{shopify.orderNumber}}, {{shopify.orderAmount}}, {{shopify.productImageUrl}} and more.
WhatsApp broadcasts
Segment Shopify customers by tags, products or order history and run targeted WhatsApp broadcasts to past buyers.
How to connect Shopify to Whautomate
Open Integrations → Shopify
In Whautomate, click the Shopify connect button.
Create a Shopify custom app
In Shopify, go to Apps → Develop apps → Create app "Whautomate" and grant the required Admin API scopes.
Paste store URL + token
Copy your yourstore.myshopify.com URL and the Admin API access token into Whautomate.
Add a rule with a Shopify trigger
In Automation → Add Rule, pick a Shopify trigger, add a Send Message action and set the wait time (e.g. 1 hour, 1 day) on each action to schedule follow-ups. See the automations guide.
Why teams pick the Shopify integration
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Frequently asked questions
Which Shopify triggers does Whautomate support?
Four native triggers: Shopify Abandoned Cart, Shopify Order Created, Shopify Order Fulfilled and Shopify Order Cancelled. Each gives you full Shopify context to personalise the message.
Can I schedule messages after a trigger fires?
Yes. Every Send Message action in an automation rule has a wait-time setting - 5 minutes, 1 hour, 1 day, and so on. Add multiple Send Message actions to the same rule, each with its own delay, to space out a recovery or post-purchase journey.
Can I do COD double-confirmation?
Yes. Use the Shopify Order Created trigger with a payment-method condition for COD, and ask the customer to confirm the order on WhatsApp before your warehouse picks it. This is one of the most effective automations to cut COD return-to-origin losses.
What variables can I use in messages?
Shopify-specific variables include {{shopify.orderNumber}}, {{shopify.orderAmount}}, {{shopify.productImageUrl}}, {{shopify.orderStatusUrl}}, {{shopify.abandonedCheckoutUrl}}, {{shopify.trackingUrl}}, {{shopify.trackingCompany}}, {{shopify.trackingNumber}} and {{shopify.referenceId}}.
Do I need to switch payment processors?
No. Customers keep paying through your existing Shopify checkout (and any payment gateway you use - Stripe, Razorpay, PayTabs, etc.) - Whautomate just delivers the right message at the right step.
Can I send to customers who have not opted in?
No. WhatsApp requires explicit opt-in. Whautomate provides checkout opt-in widgets and Shopify SMS marketing checkbox support so consent is captured at checkout.
Where is the full setup guide?
See the Shopify integration setup at help.whautomate.com/product-guides/integrations/shopify and the automations reference at help.whautomate.com/product-guides/integrations/shopify/shopify-automations.