What you can do with the Instagram integration
Turn Instagram followers into paying customers. Connect your Instagram business account to Whautomate to reply to DMs, story replies and comment-based DMs from the same omnichannel inbox you use for WhatsApp, Messenger, Telegram and live chat. Learn more on our Instagram for Business page or follow the Instagram setup guide.
Instagram is increasingly the first touchpoint for service businesses, beauty brands and DTC e-commerce. With Whautomate you can run AI chatbots that qualify leads, book appointments and classes, and answer FAQs - then escalate to a human agent when the conversation actually needs one.
Combine with the WhatsApp Business Platform integration to move sales conversations from Instagram DMs into a richer WhatsApp checkout experience.
Key features
AI chatbots
No-code AI chatbots for customer service, lead qualification, appointment booking and class bookings - the same bots you run on WhatsApp work on Instagram DMs.
Omnichannel team inbox
Instagram DMs, story replies and reel replies sit alongside WhatsApp, Messenger, Telegram and live chat in one shared inbox.
Automations with buttons & CTAs
Trigger automated DM replies that include quick-reply buttons and call-to-action prompts so followers can book, buy or escalate in one tap.
Hand off to WhatsApp
Move sales conversations from Instagram DMs to WhatsApp for catalogue, payments and richer follow-up sequences.
How to connect Instagram to Whautomate
Switch to a business account
Convert your Instagram profile to a Business or Creator account.
Connect to Facebook Page
Link your Instagram account to a Facebook Page (required by Meta).
Authorise Whautomate
Grant the messaging permissions during the embedded sign-up.
Build AI flows & automations
Train your AI chatbot, configure automation rules with button replies, and let your team handle escalations from the inbox.
Why teams pick the Instagram integration
Other Messaging Channels integrations
Tools and resources to keep exploring
Everything you need to get more out of Whautomate and the Instagram integration.
Popular tools
WhatsApp Pricing Calculator
Estimate your monthly WhatsApp Business API costs in any currency.
WhatsApp Flow Builder
Design WhatsApp Flows visually and export Flow JSON.
Blue Tick Eligibility Check
Find out if your business qualifies for the WhatsApp green tick.
Meta Business Verification
Check whether your Meta Business account is verified.
WhatsApp Template Library
Browse 100+ WhatsApp message templates by industry and use case.
WhatsApp API Pricing Guide
Per-message rates for 100+ countries explained in plain English.
Learn more
WhatsApp Business API
Send messages, run broadcasts and automate replies on the official Cloud API.
WhatsApp Chatbots
Build no-code WhatsApp chatbots that book appointments and take orders.
Marketing Automation
Automate WhatsApp journeys triggered by behaviour, tags and events.
Omnichannel Team Inbox
One shared inbox for WhatsApp, Telegram, Messenger, Instagram and live chat.
Industry Solutions
WhatsApp automation playbooks for healthcare, fitness, education and more.
Whautomate vs Alternatives
See how Whautomate compares to other WhatsApp automation platforms.
Frequently asked questions
Do I need an Instagram Business or Creator account?
Yes. Personal accounts cannot connect to the Instagram messaging API.
Can I automate Instagram comment replies?
Yes - you can trigger an automated DM when someone comments a specific keyword on a post or reel.
Can I run the same AI chatbot on WhatsApp and Instagram?
Yes. The chatbot flows you build for WhatsApp can be enabled on Instagram DMs - lead qualification, booking and customer service flows all carry over.
Where is the full setup guide?
See the Instagram help guide for end-to-end setup including business-account conversion and Facebook Page linking.